Baxter Healthcare

When Baxter Healthcare developed a new partnership with a medical device company and wanted to introduce it with a flourish at a national meeting of medical professional, they contacted Schaffner Communications for assistance. Schaffner produced a wide range of pre-event media materials and generated additional coverage by inviting media personnel to see and test the new device at the San Francisco trade show and also allow them to interview key Baxter executives who were attending the event.